Discuss how the six macro-environments (demographic,...

Discuss how the six macro-environments (demographic, economic, natural, technological, political, and social/cultural) forces may affect the marketing of a drink or food company. Companies and their suppliers, marketing intermediaries, customers, competitors, and publics all operate in a macro-environment of forces and trends that shape opportunities and pose threats. Within the rapidly changing global picture, the firm must monitor six major forces: demographic, economic, natural, technological, political-legal, and social-cultural. Although described separately, marketers must pay attention to their interactions, because these will lead to new opportunities and threats. Demographic Environment In the demographic environment, marketers†¦show more content†¦This creates a large market for pollution-control solutions, such as scrubbers, recycling centers, and landfill systems. Changing role of governments: governments vary in their concern and efforts to promote a clean environment. Many poor nations are doing little about pollution, largely because they lack the funds or the political will. Richer nations are able to help the poorer nations control their pollution, but even the richer nations today lack the necessary funds. For Pepsi-Cola, the packaging of Pepsi is closely related to the natural environment. If litter and solid waste problems continue to plague nations, a bottle bill might be passed, resulting in Pepsi available only in returnable bottles. If this is imposed, additional costs will be tied to it. Technological Environment This is one of the most dramatic forces shaping peoples lives. The economys growth rate is affected by how many major new technologies are discovered. New technology also creates major long-run consequences that are not always foreseeable. Therefore, the marketer should monitor the following trends in technology: the pace of change, the opportunities for innovation, varying RD budgets, and increased regulation. Accelerating pace of change: many of todays common products were not available 40 years ago. An increasing number of ideas are being worked on, and the time between the appearance of new ideas and their successfulShow MoreRelatedLodging Inductry24737 Words   |  99 PagesCHAPTER 1 Introduction: Marketing for Hospitality and Tourism CHAPTER OVERVIEW This chapter begins by explaining the business philosophy of marketing. Marketing is not a function that is only carried out by the marketing department, but rather a way of doing business. The main focus of marketing is the customer; this customer orientation must be integrated throughout the organization. Next is a discussion of how customer satisfaction leading to profits is the central goal of hospitalityRead MoreComment on How Changes in Macro and Market Environment Forces Impact on the Level of Competition in an Industry.18606 Words   |  75 PagesPART 2 Marketing Analysis 3 4 5 6 7 8 The marketing environment Understanding consumer behaviour Understanding organizational buying behaviour Understanding marketing ethics and corporate social responsibility Marketing research and information systems Market segmentation and positioning 72 108 145 180 216 259 CHAPTER â€Å" Change is the only constant. 3 1 2 3 4 5 A. TOFFLER † The marketing environment LEARNING OBJECTIVES After reading this chapter, you should be able to: describeRead MoreCarlsbergs Strategic Analysis15976 Words   |  64 Pages10 2.5.4 Criticism of sources 10 3 Internal Analysis 11 3.1 Company Introduction 11 3.2 Carlsberg’s Vision and Objectives 11 3.3 Organizational Structure 12 3.3.1 New Organization structure 13 3.3.2 The Supervisory and the Executive Board 13 3.4 Value Chain 15 3.4.1 Primary activities 15 3.4.2 Support activities 16 3.5 Financial analysis 18 3.6 BCG matrix 21 4 External Analysis 23 4.1 Porter’s 5 Forces 23 4.1.1 Competitive rivalry 23 4.1.2 Bargaining Power of SuppliersRead MoreCarlsbergs Strategic Analysis15964 Words   |  64 Pages5.4 Criticism of sources 10 3 Internal Analysis 11 3.1 Company Introduction 11 3.2 Carlsberg’s Vision and Objectives 11 3.3 Organizational Structure 12 3.3.1 New Organization structure 13 3.3.2 The Supervisory and the Executive Board 13 3.4 Value Chain 15 3.4.1 Primary activities 15 3.4.2 Support activities 16 3.5 Financial analysis 18 3.6 BCG matrix 21 4 External Analysis 23 4.1 Porter’s 5 Forces 23 4.1.1 Competitive rivalry 23 4.1.2 Bargaining PowerRead MoreStandardisation and Adaptation Within International Marketing Context24708 Words   |  99 PagesTHE UNIVERSITY OF HULL Integration of Standardisation and Adaptation Marketing Mix Strategy Reference to Shiseido Company in UK and China Being a Dissertation submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (General) in the University of Hull by Ai Jun Hou , BA (Honours) (April 20, 2001) Acknowledgement This dissertation reflects the contribution and insights of many people. 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george washingtons foreign and domestic policies - 855 Words

EQ: how did the domestic and foreign policies of George Washington’s presidency bridge the new nation together or tear it apart? George Washington was a president upon a hill. He set a first-rate example for future presidents by making difficult yet necessary decisions for the developing nation. His words and actions have resonated throughout history and can be seen through feats of other presidents. Some notable acts of Washington include his domestic and foreign policies, selection of the first presidential cabinet, helping the nation’s financial crisis, deciding whether to follow in Great Britain’s or France’s footsteps, his dealings with rebellion, and he even made a lasting impression through his farewell speech of which the†¦show more content†¦This started the whiskey rebellion. This was first big test for the federal government; would it be able to enforce its own laws? Washington sent out a force of 13,000 militiamen to stop the rebellion. He arrested 150 Pennsylvanians and pardoned 2 people who were sentenced to death. This all ties in with Washington’s domes tic policies: he didn’t view himself as better than the people but he still needed to be viewed and respected as a leader. This kept the nation together because it showed that Washington was a strong leader and was able to enforce the laws. As Washington left office in 1797, he left America with parting words that have been repeated by many other presidents throughout history: â€Å"so help me god†. This illustrates the impact Washington had on America. He truly was a president upon a hill in that he had no reference of how to run a stable democratic republic where every citizen would be satisfied. He had to make difficult decisions that were both necessary and proper to further the nation as a whole and gain international trust. He had the help of his cabinet members to solve the nation’s economic problems, stop rebellions, and avoid potentially dangerous alliances. Washington’s presidency helped bridge the new nation together by appropriately dealing with tasks at hand and preventing unnecessary involvement inShow MoreRelatedGeorge Washing Compared to John Adams1644 Words   |  7 PagesContrast Washington’s administration with the administration of John Adams Between the years of 1789 – 1800, there were two people given the job of being the President of these United States of America, George Washington, the first president, and John Adams, the second president. Between the years of 1789 – 1800, the United States of America was a very young country who was searching for its identity, a leader, and an economic basis on which to run the country. 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Quadratic Equations and Prime Numbers Essay Example For Students

Quadratic Equations and Prime Numbers Essay Solving the quadratic equations using the FOIL method makes the equations easier for me to understand. The Foil method, multiplying the First, Outer, Inner and Last numbers, breaks down the equation a little further so you understand where some of your numbers are coming from, plus it helps me to check my work. Equation (a. ) x^2 – 2x – 13 = 0 X^2 – 2x = 13 (step a) 4x^2 – 8x = 52 (step b, multiply by 4) 4x^2 – 8x + 4 = 52 + 4 (step c, add to both sides the square of original coefficient) 4x^2 – 8x + 4 = 56 2x + 2 = 7. 5 (d, square root of both sides) 2x + 2 = 7. (e) 2x + 2 = -7. 5 (f) 2x = 5. 52x = -9. 5 X = 2. 75x = -4. 75 (2x +2) (2x +2) 2x X 2x = 4x^2(foil method) 2x X 2 = 4x 2 x 2x = 4x 2 x 2 = 4 Simplify it 4x^2 – 8x + 4 Equation (b) 4x^2 – 4x + 3 = 0 16x^2 -16x + 16 = 28 4x^2 – 4x = 34x + 4 = 5. 3 16x ^2 – 16 x = 124x + 4 = 5. 3 4x + 4 = -5. 3 16x^2 – 16x + 16 = 12 + 164x = 1. 324x = -9. 32 X = . 33X = -2. 33 Equation (c) x^2 + 12x – 64 = 0 X^2 + 12x = 64 2x + 12 = 20 4x^2 + 48x + 144 = 2562x + 12 = 20 2x + 12 = -20 4x^2 + 48x + 144 = 256 + 1442x = 82x = -32 x^2 + 48 + 144 + 400x = 4 x= -16 Equation (d) 2x^2 – 3x – 5 = 0 2x^2 – 3x = 52. 8x + 3 = 5. 38 or 5. 4 (rounded) 8x^2 – 12x = 202. 8x + 3 = 5. 382. 8x + 3 = -5. 4 8x^2 – 12x + 9 = 20 + 92. 8 x = 1. 702. 8x = -8. 4 8x^2 -12x + 9 = 29x = . 85x = -3 I really got the hang of these equations by equation d and started enjoying figuring them out. I think the India method is an interesting method to solve equations and for me, I could understand it easier then some of the other methods we have been using. Using the formula X^2 –X + 41 to try if we can get a prime number was fun and interesting. I chose to use the numbers 0, 5,8,10, and 13, that is two even numbers and two odd numbers along with zero. Here are my equations and the results of searching to see if I can produce a prime number. X^2 – x + 41 = X^2 – x + 41 = 0^2 – 0 + 41 = 8^2 – 8 + 41 = 0 – 0 + 41 = 41 (prime number)64 -8 + 41 = 97 (prime number) X^2 – x + 41 =X^2 – x + 41 = 5^2 – 5 + 41 =10^2 – 10 + 41 = 25 – 5 + 41 = 61 (prime number)100 – 10 + 41 = 131 (prime number) X^2 – X + 41 = 13^2 – 13 + 41 = 169 – 13 + 41 = 197 (prime number) My equations gave me all prime numbers for my answers. A prime number is best described as numbers that have only two factors. I even tried a few other numbers and again my answers were all prime numbers. I think that it is really interesting that all my answers are prime numbers. I believed that the reason I was getting all prime numbers was because I was adding a prime number in my equation. I then changed the number 41 to 40 and my answers were all composite numbers. Composite numbers are numbers that have three or more factors. Therefore I feel I was correct in saying if you add a composite number then your answer is a composite versus adding a prime number to get a prime number answer.